Brand design for OOO and AAPI movement social campaign
CLIENT: Out Of Office
SERVICES:
As part of the #stopAAPIhate movement, a design group founded by former international students working in US started a social campaign under the name OUTOFOFFICE. We developed OOO’s brand identity and led the visual direction of the campaign. The campaign raised more than 3k USD which they donated to struggling Asian-owned businesses and victims of anti-Asian violence.
OOO’s core color palette is built with the three primary hues—blue, red, and yellow—which form the basis of all colors. This selection represents universality, inclusivity, and the interconnectedness of diverse communities.
The color palette for Fudi draws inspiration from the diverse range of fresh seasonal produce they offer. Building on this idea, we developed a seasonal color guide tailored for holidays and local Chinese celebrations. This approach ensures visual consistency while allowing for creative exploration and adaptability.
OOO’s core color palette is built with the three primary hues—blue, red, and yellow—which form the basis of all colors. This selection represents universality, inclusivity, and the interconnectedness of diverse communities.
